Ngokocwaningo olwenziwe yinkundla yocwaningo lokukhokha ku-inthanethi ye-eWAY, ukuthengisa embonini ye-e-commerce yase-Australia kudlule ukuthengisa okuphathekayo. Kusukela ngoJanuwari kuya kuMashi 2015, ukusetshenziswa kwemali yase-Australia yokuthenga ku-inthanethi kwakungu-$4.37 billion, okuwukukhuphuka ngo-22% uma kuqhathaniswa nesikhathi esifanayo ngo-2014.
Namuhla, abantu abaningi ngokwengeziwe bakhetha ukuthenga izimpahla ku-inthanethi, kangangokuthi ukukhula kokuthengiswa kwe-inthanethi e-Australia kudlule ukuthengiswa kwesitolo. Isikhathi esiphezulu sokuthenga kwabo ku-inthanethi sisuka ngo-6pm kuye ku-9pm nsuku zonke, futhi ukuthengiswa kwamakhasimende ngalesi sikhathi nakho kuyisiteji esishubile kakhulu.
Ngekota yokuqala ka-2015, ukuthengiswa kwe-inthanethi phakathi kuka-6pm no-9pm ngesikhathi sendawo e-Australia bekungaphezudlwana kuka-20%, nokho kwaba isikhathi esiqine kakhulu sosuku sokuhweba kukonke. Ngaphezu kwalokho, izigaba ezithengiswa kakhulu yimpahla yasekhaya, izinto zikagesi, ezokuvakasha kanye nezemfundo.
UPaul Greenberg, usihlalo omkhulu we-Australian Online Retailers Association, uthe akumangazi "isikhathi esiqine kakhulu". Wayekholelwa ukuthi isikhathi ngemva kokuphuma emsebenzini yisikhathi lapho abathengisi be-inthanethi benza kahle kakhulu.
“Ungavala amehlo akho bese ucabanga umama osebenzayo onezingane ezimbili enesikhathi sami esincane, ethenga ku-inthanethi ngengilazi yewayini. Ngakho-ke leso sikhathi kube yisikhathi esihle sokuthengisa, ”kusho uPaul.
UPaul ukholelwa ukuthi i-6pm kuya ku-9pm yisikhathi esihle kakhulu sokuthengisa sabathengisi, abangasebenzisa ngokunenzuzo isifiso sabantu sokuchitha, ngoba ukuphila okumatasa kwabantu ngeke kushintshe ngokushesha. “Abantu bayaphithizela, kanti nokuyothenga emini sekuya ngokuba nzima,” usho kanje.
Kodwa-ke, uPaul Greenberg uphinde wahlongoza omunye umkhuba wabathengisi be-inthanethi. Ukholelwa ukuthi kufanele bagxile ekukhuleni kwemikhiqizo yasekhaya kanye nendlela yokuphila. I-boom embonini yezindlu ezithengiswayo yinto enhle kubathengisi abathengisa imikhiqizo yasekhaya kanye nendlela yokuphila. “Ngikholwa ukuthi uzothola ukuthi kulapho ukukhula kwentengiso kuvela khona futhi kuzoqhubeka isikhashana — ukuthenga ikhaya eliphelele nendlela yokuphila.
Isikhathi sokuthumela: Jul-24-2024